The green color indicates the presence of natural chlorophyll, a desirable nutrient; rice kernels with chlorophyll come from the bottom of a stalk, where they mature more slowly than kernels at the top. Brown rice without any green means it was gassed to eliminate the chlorophyll.
These fresh green colours of brown rice normally goes off in about two weeks. Abrand Food Manufacturing Sdn Bhd thought of preserving the brown rice nutrients when the brown rice is still fresh. Therefore series of NutriBrownRice® have been invented for the health and well-being of our mankind.Inspiring Health Through Food
We have successfully retained up to 8 times more nutrients of brown rice compared to the cooked brown rice. This is because the brown rice’s natural vitamins such as B-vitamins are soluble in water and easily lost in the process of traditional cooking.
The award-winning technology for producing this brown rice powder has won the Halal Hi-Tech Challenge in 2016. The major vitamins and minerals are Manganese (75% of Daily Value for every 100g), Vitamin E (41% of Daily Value for every 100g), Vitamin B6 (40% of Daily Value for every 100g).